AI saved me from cookie banners, travel insurance popups, car rental quotes, & the special frustration of comparing flight options across tabs.
I downloaded an open-source agent, tweaked it & watched it find the cheapest flights for my trip from San Francisco to Newark.
One-Way Trip (12 Jan 2025)

Airline
Departure
Arrival
Duration
Stops
Price

United Airlines
5:14 AM from SFO
3:44 PM at EWR
7 hr 30 min
1 (DEN)
$297

United Airlines
10:45 AM from SFO
7:26 PM at EWR
5 hr 41 min
Nonstop
$474

Return Trip (18 Jan 2025)

Airline
Departure
Arrival
Duration
Stops
Price

United Airlines
5:14 AM from SFO
3:44 PM at EWR
7 hr 30 min
1 (DEN)
$297

United Airlines
6:38 AM from SFO
5:33 PM at EWR
7 hr 55 min
1 (DEN)
$422

In the video, the robot “sees” the page, determines the next step, errs by clicking on an SEO optimized link, backtracks, & then ultimately extracts the answer from the chaff.
If I received a quick chat with this & a button that asked me which to book, I’m certain I’d never return to the travel agency’s website. And I’d ask it to do the same for me elsewhere.

Email: Please suggest replies.
News: Show me the top 10 news stories about the topics I care about.
Social Media: Suggest replies & summarize the trending & spicy.
Grocery Shopping: Same as last week.
Sports & Stock Updates: Niners & the Nasdaq.
Book Recommendations: Any new spy novels and notable macroeconomics books?

Here’s the twist. During the last 20 years, we’ve focused on improving websites for humans with complex design, single page apps, & complex Javascript. We’ve achieved the newspaper from Harry Potter.
But AI thrives on simplicity : pure text. Microsoft recently released a library to convert all kinds of documents to AI-friendly text : PDF, PowerPoint, Word, Excel, images & audio.
The better the AI performs, the fewer websites I’ll visit.
What if the future of the web is exactly how it started : pure text websites? But text for robots, not text for humans.
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